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These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive. We can do this. Adding breadcrumbs to your site will enhance not only your CEO but also your user experience. goggle launched a trip planning feature in their Knowledge Graph so if you’re a local business or travel company, creating travel guides might work to your advantage. This is somewhere you want your brand to be, and you can start by testing with their sponsored content ads. FAQ pages are growing in importance; I’d suggest you spend time combing through your FAQ pages.